You have industry-leading ideas. Your company is in the forefront with its approach. Or you have a clear point of view on an issue that clients are struggling to overcome. It’s time to take your thoughts public and connect with your target audience.
The leadership culture of a company and the way its policies are embodied communicate volumes to its employees. Work environment, compensation, management style, transparency - this is where true employee engagement begins. Any communications added on top either confirm and enhance what already exists or contradict and send mixed signals.
Too many times, companies give their number-one asset the second-class treatment. The interests and ideas of employees often are worked in as an afterthought with regard to new initiatives, and they can be the last to hear about major announcements. Sure, employees will go along with the plan - they have to. After all, they’re a captive audience. [...]