What’s better than a well-written, well-delivered speech?

Filed in Executive Communications on February 20, 2011 with no comments

You have industry-leading ideas. Your company is in the forefront with its approach. Or you have a clear point of view on an issue that clients are struggling to overcome. It’s time to take your thoughts public and connect with your target audience.

A well-written, well-delivered speech given at the right venue can catapult your company, its executives and their thought leadership to top-of-mind status with key industry decision makers.

When you’re able to demonstrate deep insight into a business problem, you begin a conversation with and gain the attention of like-minded people. This, in turn, can lead to the beginning of new business relationships, while solidifying existing ones. A great speech can help you do just that.

But a strong keynote presentation is just the beginning. A speech with legs will keep on working for you long after the final round of applause. Here’s how.

Good speeches can be repackaged and:

  • Posted on your company website
  • Shared with employees as an executive view point
  • Published as an op-ed
  • Posted to an executive blog

Also, when an executive travels to deliver a keynote, the company’s PR team can arrange for an interview with the local media. And if employees are working nearby, a local employee town hall also could be worked in to keep the message circulating internally with added impact.

Speech making, when possible, should be part of an integrated approach to communication that maximizes the visibility of your company’s brand both internally and externally.

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