You have industry-leading ideas. Your company is in the forefront with its approach. Or you have a clear point of view on an issue that clients are struggling to overcome. It’s time to take your thoughts public and connect with your target audience.
To blog or not to blog? Surely a question considered by many chief executives. Michael Hyatt, CEO of Thomas Nelson Publishers, adamantly believes that chief executives ought not to ever blog unless they write every word of it. You can hire a ghost writer to write a book. You might even be able to hire [...]
The leadership culture of a company and the way its policies are embodied communicate volumes to its employees. Work environment, compensation, management style, transparency - this is where true employee engagement begins. Any communications added on top either confirm and enhance what already exists or contradict and send mixed signals.
Too many times, companies give their number-one asset the second-class treatment. The interests and ideas of employees often are worked in as an afterthought with regard to new initiatives, and they can be the last to hear about major announcements. Sure, employees will go along with the plan - they have to. After all, they’re a captive audience. [...]
When a market segment is flooded with competitors, great customer service or a superior product experience is often the tiebreaker – even at a higher price point. A product or service doesn’t have to be obviously innovative, either, to separate a consumer from her cash. If the service or product experience approaches flawlessness – relative to the competition [...]